MLM Tips

Definitions that can change your life!

1. Temporary/linear income - income that you derive only when you're actually working for it. If you stop working the income stops - whether you're a doctor, lawyer, CEO, executive, small business owner, sales person, teacher, laborer, or anything in between.

2. Passive/residual income - recurring or residual income that you continue to receive, once a system is put into place, whether you're working or not. This is the kind of income that you can establish with a home-based business of your own. The kind that makes money while you sleep.


What Is Multi-Level And How Should It Be Worked?

Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems.

The hardest thing is to find the person you want to work with (your sponsor). You want someone who is willing to work and assist you when needed. You should join programs under the same person all the time. This makes for a solid downline. If your sponsor isn't interested in a particular program, contact his sponsor. By doing this, you will strengthen you group.

Many people complain about others stealing their people. They seem to think that just because they signed someone up once, they should always have them. If someone gives their downline the help and assistance they should, there would be no need for them to worry about someone stealing them away. They should want to continue with you because they know you will help them.

Why should someone stick with you if all you do is collected commissions from them? Can you really blame them for not following you into other programs?

Take a look at the other side of the "coin". Having the right people in your downline is just as important as having the right sponsor. If someone sponsored you into a program and helped you, don't expect them to sign you in another program if you haven't tried to do anything on you own. Granted, they make money for those they sponsor for you, but why should they make you money if you don't do anything?

Mailing out hundreds of brochures may get you several people in your downline. This may look good on a printout, but what about on a commission check? Would you rather have a printout a foot long with a small check - or a small printout with a large check?

Be choosy in whom you recruit. Let them know what you expect from them and what they can expect from you. Level with them completely about the program you are trying to get them into.

Having 2 or 3 good people will make you more money than having 10 or 12 deadbeats.

Don't join every program that comes along. Find one you like and work it. It takes time to build a solid downline. Help your downline and have them do the same. This way everybody will make money. You can't expect to keep your downline if you leave them stranded when you get into profit.

You have to help them get in profit too. They will be more apt to follow you in other programs this way.

Be careful what you promise people. Remember, nothing is guaranteed. Be as honest as you can. Don't tell someone you'll do something if you can't. Offer your help, but guarantee nothing. No matter how good something might seem, it might not work. If you mislead people, how long do you expect to keep them?

Doing things this way may take a little longer, but look at the advantages!

You have a solid downline.

You don't have to race to the phone or mailbox to be first to contact someone.

Because you are working with the same people, you will get to know them.

You will have a steady income. You don't have to worry about finding new "schemes" and new "victims" every few months.

Actually, four things are needed to be successful in MLM. A good product, a good marketing structure, a good sponsor and a strong downline. The time and money spent to find these four things is well worth it. Don't settle for anything less. To do so will only restrict the goals you can achieve.

Once you have found these four things, it's easy. All you have to do is keep in touch with your 5 or 6 people. If everyone does this, no one will fail. Everybody will be a success.

DEVELOP A WORLDWIDE DISTRIBUTOR NETWORK

When you select a product, your choice should be based upon your knowledge of how and to whom you're going to sell. You may have the greatest bargain in the world, but it will be of no value to you if you don't know who's going to buy it, or how you are going to get the word out about it.

The first rule of achievement of a fortune is to produce or buy your product for pennies and sell for dollars. So after preliminary market research to determine who'll buy your product, the next question to answer is: How munch will the majority of this market be willing to pay for your product?

For the sake of discussion, let's say that you've written a "How To" manual on how to make $100,000 a year compiling and selling mailing lists. You check with a number of printers and get a production cost of $1.50 per book in lots of 1,000. You figure that with sharp advertising, you can "sell a million" of these books at $10 per copy, but that advertising will cost you $1.50 per book. Thus far, the basic cost of your book is $3 per copy.

Even though you will probably be the one selling most of your books, you must realize that it will take you an awfully long time to move out a million copies of this book. It will keep you busy 25 hours a day, 8 days a week to do it all by yourself. So the thing to do is recruit as many other people as you can to help do the selling. This means setting up a dealer distributor network.

To do this, you must make it worthwhile for other people to sell your product. You offer a percentage of the sales price to each book they sell for you. Generally, this is about 50% for each single copy sold; 60% when purchased in quantity lots of 25 to 99 copies; and 75% when purchased in lots of 100 copies or more. The important thing is to shave your profits to a minimum when you have other people doing the work for you.

Let's use this example of a $10 book that costs you $1.50 to produce in lots of 1,000. For people who buy from you in lots of 100 copies, you could cut your profit to $1 per book, sell it to them for $2.50 per book, and let them do all the advertising, as well as the selling. Don't offer more than 50% on single copy dropship sales, because you'll have to furnish this type of dealer with selling materials, and continue to do most of the advertising yourself.

Setting up your distributor program will require advertising and a sales kit for the sellers. Thus, you should make up a series of "Dealers Wanted" ads and place them in as many different publications as you can.

The national "opportunity" magazines are the best place to place your advertising for dealers. Remember, the ad should be a call for dealers, distributors and independent extra income seekers. Do not try to sell your product in this ad. Use it only to enlist or recruit people to sell for you. Remember too, the more you run your dealers wanted ad, and the more different publications you run it in, the more people you'll get to sell your product for you. The easiest way to go is with "Dealers Wanted" advertisements in as many worldwide publications as possible.

You'll lose your shirt attempting to recruit sales people via direct mail, and you'll never make any headway with just a "Dealers Wanted insert" in each book you sell. If you want sales people, you must advertise for them.

To actually get these interested opportunity seekers to sell your product for you, you'll need a dynamic sales letter and seller's kit to send out in response to the replies to your advertising. This kind of sales letter is usually four pages in length, printed on 11 by 17 inch paper, to sell the prospect on the idea of selling for you, use the amount of space and paper that's necessary.

If you've written sales letter properly, that's all there is to it. Some people charge an "up-front" dealer's registration fee. We don't recommend this, for a number of reasons--mainly because it immediately eliminates a great many people who might want to least try to sell the product for you, but are not willing to "pay" to sell for you.

Some sellers charge $1 to $5 for details and complete dealership set-up to offset the cost of the initial seller's kit and postage. This is what is recommended at the start. If you offer your program for nothing, you'll get as many responses from curiosity seekers and opportunity collectors as from bona fide prospects.
If you charge for the dealership set-up, you should include a sample of your product. For the more elaborate sales kits and expensive products, most people ask for deposit, which is refunded after a certain number of sales are made by the dealer. Any charges more than $5 should not be mentioned in your "Dealers Wanted" advertisements, but held over and fully explained in your sales.

This is how you set up a dealer/distributor network: Get other people to sell your product for you! You can, and should be prepared from the start, before you place your first dealers wanted ad, and proceed only as you can afford the advertising costs from the profits of sales of your product.

It's simple, and it's easy, and, it can make your rich!

Richard Ruffalo
Books, Audios, Videos:(425) 483-3040
Phone: (425) 483-3040 Fax: (425) 483-3098


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